Earlier today Google released Bard – a Artificial Intelligence (AI) driven tool that will blend the capability of search engine and felicity of human conversation. Bard immediately reminded me of William Shakespeare. Literary ‘bard’ means a tribal poet-singer skilled in composing and reciting verses on heroes and their deeds. Year 2023 has started with a spate of AI releases.
We are now at an inflection in the digital evolution, and for design to be really impactful, it has to step out from the realm of designers. Which brings up the question: what would designer do, if everybody is a designer.
30 March 2022. Financial institutions should ensure digital touch points are designed as conversations – real and human. This will earn them trust, and also inspire pride in their employees.
15 March 2022. The pandemic accelerated digital adoption. The need to be digitally astute and accessible now cuts across sectors. Unfortunately, the war threatens to undo the progress. It is a threat that could stall the humanising of digital with the conflict pushing a dehumanising narrative in multiple dimensions.
20 February 2022. Business performance and revenue are no longer the only parameters on which business is measured. What was earlier considered pure human attributes are now parameters on which organisations are judged.
3 February 2022. To achieve growth in the post-pandemic world, BFSI sector companies need to respond to customers’ emotional needs like hope and trust
8 November 2021. My father built an optical shop in the busiest business district of Calcutta. That was my first real-world design school.
7 November 2021. Increasingly, digital transformation of business and growth in digital is happening at the expense of human interaction. For brands, loneliness is an opportunity.