Why brand storytelling is good for business
22 April 2022. Increasingly customers are demanding that businesses support real people and causes. Brand storytelling is a powerful way for organisations to deepen bonds with the customer.
Human Design and more: Interview of HUDE founder with Great Companies
8 April 2022. Nazim Iqbal, Founder of HUDE Studio, and a thought leader in the realm of Human Design, was recently interviewed by the publication, Great Companies. Here is an excerpt…
Why financial & banking sectors need human touch more than others: Part 2
30 March 2022. Financial institutions should ensure digital touch points are designed as conversations – real and human. This will earn them trust, and also inspire pride in their employees.
Evolution of human digital needs
15 March 2022. The pandemic accelerated digital adoption. The need to be digitally astute and accessible now cuts across sectors. Unfortunately, the war threatens to undo the progress. It is a threat that could stall the humanising of digital with the conflict pushing a dehumanising narrative in multiple dimensions.
Knowledge design: Using design to bring forth the business value of content
1 March 2022. As more and more brands strive to humanize their digital personas, human orientation of knowledge is one of their primary responsibilities. It means viewing their web content as knowledge that empowers their customers in different ways at various points in their life.
How human is your organisation
20 February 2022. Business performance and revenue are no longer the only parameters on which business is measured. What was earlier considered pure human attributes are now parameters on which organisations are judged.
Why financial & banking sectors need human touch more than others: Part I
3 February 2022. To achieve growth in the post-pandemic world, BFSI sector companies need to respond to customers’ emotional needs like hope and trust
The symphony of content design
11 January 2022. Content design is that essential invisible vitamin for digital brands that wish to cater effectively to the twenty first century customer.
What makes a good design: Achieving positive change
29 December 2021. Good design is not change for its own sake, but positive change to reduce cognitive load, soothe emotions, and tell customers that this business cares for you.
How Cafe Coffee Day designed a conversation culture in India
9 November 2021. Cafe Coffee Day spawned a popular culture in India, of people bonding over non-alcoholic beverages. Design was at its center.