Human Design

Could AI become more Biased than the society It learns from?

(Reflections on UNESCO’s Outlook Study on Artificial Intelligence and Gender in South Asia) Last week, I was invited to the launch of UNESCO’s Outlook Study on Artificial Intelligence and Gender in South Asia at the UNESCO Office in New Delhi. As we design, build, and train LLMs, we are baking in the biases already present

Human Design

Designing for Trust in BFSI and Healthcare

Trust is often treated as a communication problem – something to be solved with better messaging, sleek branding or AI chatbots. But in BFSI and Healthcare, that approach doesn’t hold. Trust isn’t claimed; it’s experienced. In these sectors, interactions aren’t casual. A claim, a diagnosis, or a payment carries heavy emotional weight. Users aren’t “exploring

Work & Culture

Watch Nazim Iqbal in conversation with host Ashutosh Garg of A Brand Called You. Nazim shares his journey as entrepreneur and designer, his motivations, and his evolution into a ‘humanist-designer’. And of course, the birth of HUDE Studio.