What makes a good design: Achieving positive change
29 December 2021. Good design is not change for its own sake, but positive change to reduce cognitive load, soothe emotions, and tell customers that this business cares for you.
How Cafe Coffee Day designed a conversation culture in India
9 November 2021. Cafe Coffee Day spawned a popular culture in India, of people bonding over non-alcoholic beverages. Design was at its center.
What I learnt about CX at my Abbu’s (father’s) shop
8 November 2021. My father built an optical shop in the busiest business district of Calcutta. That was my first real-world design school.
Season’s greetings from Team HUDE
Diwali 2021 comes with the last shadows (hopefully!) of the COVID-19 pandemic. In this collection of curated list of readings and viewings, we share design-related inspirations that might light up your imagination too. Seasons greetings! – HUDE Team
The loneliness of digital
7 November 2021. Increasingly, digital transformation of business and growth in digital is happening at the expense of human interaction. For brands, loneliness is an opportunity.
